Media Foundations Quiz

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Key concepts in media theory

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sidney

South Africa

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Media Foundations QuizOnline version Key concepts in media theory by sidney 1 Main public interest criteria: a Structural: Freedom of publication; Plurality of ownership; Extensive reach; Diversity of channels and forms b Content-related: Should support democracy and respect the law; Should present a variety of opinions and cultural views; Should help educate, inform, and empower the public c Economic criteria: Profitability, market share, and advertising revenue 2 Purposes of media freedom: a To comply with government directives without exception. b To maximize profits and audience size. c To check and question authority. 3 Media equality means that everyone in society should have a fair chance to access, produce, or receive media content. At the Structural Level:, a Media should give equal opportunities for all groups to share their views. b Media should prioritize majority views over minority ones. c Media should focus on entertainment value above all. 4 Media diversity as a principle: Benefits of diversity include a Reduces audience engagement and feedback b Encourages social and cultural change; Prevents abuse of media freedom; Gives minorities a platform to express themselves; Promotes understanding between groups; Enriches culture and social life; Promotes the “free marketplace of ideas” where all opi c Decreases representation of minority groups; Centralizes ownership 5 Objectivity in Media: Features of objectivity (McQuail & Deuze, 2020) include a Bias; Exclusivity; Opaqueness b Partisanship; Association with power; Sensationalism c Neutrality; Detachment; Accuracy; Fairness; Transparency 6 2.4 Media Reach and Diversity: Advertising-based media usually aim at a niche, highly diverse audiences b small, fragmented audiences with high diversity c large, similar audiences (less diversity).

Media Foundations QuizOnline version

Key concepts in media theory

Main public interest criteria:

Structural: Freedom of publication; Plurality of ownership; Extensive reach; Diversity of channels and forms

Content-related: Should support democracy and respect the law; Should present a variety of opinions and cultural views; Should help educate, inform, and empower the public

Economic criteria: Profitability, market share, and advertising revenue

Purposes of media freedom:

To comply with government directives without exception.

To maximize profits and audience size.

To check and question authority.

Media equality means that everyone in society should have a fair chance to access, produce, or receive media content. At the Structural Level:,

Media should give equal opportunities for all groups to share their views.

Media should prioritize majority views over minority ones.

Media should focus on entertainment value above all.

Media diversity as a principle: Benefits of diversity include

Reduces audience engagement and feedback

Encourages social and cultural change; Prevents abuse of media freedom; Gives minorities a platform to express themselves; Promotes understanding between groups; Enriches culture and social life; Promotes the “free marketplace of ideas” where all opi

Decreases representation of minority groups; Centralizes ownership

Objectivity in Media: Features of objectivity (McQuail & Deuze, 2020) include

Bias; Exclusivity; Opaqueness

Partisanship; Association with power; Sensationalism

Neutrality; Detachment; Accuracy; Fairness; Transparency

2.4 Media Reach and Diversity: Advertising-based media usually aim at

niche, highly diverse audiences

small, fragmented audiences with high diversity

large, similar audiences (less diversity).

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Media Foundations Quiz

Quiz

About this activity

Created by

Download the paper version to play

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Media Foundations QuizOnline version

by sidney

Main public interest criteria:

Purposes of media freedom:

Media equality means that everyone in society should have a fair chance to access, produce, or receive media content. At the Structural Level:,

Media diversity as a principle: Benefits of diversity include

Objectivity in Media: Features of objectivity (McQuail & Deuze, 2020) include

2.4 Media Reach and Diversity: Advertising-based media usually aim at

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