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4 UNITATEA: NORI SALDUKO DIOT? MERKATARITZA-JARDUERA ETA MARKETINA

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4 UNITATEA: NORI SALDUKO DIOT? MERKATARITZA-JARDUERA ETA MARKETINA

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Marketina eta merkataritza jarduerak

Created by

MAIDER DIAZ
MAIDER DIAZ
Spain

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4 UNITATEA: NORI SALDUKO DIOT? MERKATARITZA-JARDUERA ETA MARKETINA
 

4 UNITATEA: NORI SALDUKO DIOT? MERKATARITZA-JARDUERA ETA MARKETINAOnline version

Marketina eta merkataritza jarduerak

by MAIDER DIAZ
1

Zer esan nahi du merkatu-nitxoa?

2

Zer adierazten du 'Segmentazio demografikoak'?

3

Zer alde dago merkatu-nitxoen eta segmentuen artean?

4

Zer deskribatzen du marketineko 'sustapenak'?

5

Zer esan nahi du 'banaketak' (Place) marketinean?

6

Zer da 'marka-estrategia' bat?

7

Zer da "publizitatea" sustapenean?

8

Zer funtzio du 'komunikazioak' marketing mixean?

9

Zein da dokumentuaren arabera merkatuaren segmentazioaren helburua?

10

Zer gertaera mota da erakusketa bat testuaren arabera?

11

Zer lortu nahi da marketin-estrategiekin dokumentuaren arabera?

12

Zer alderdi hartzen da kontuan segmentazio psikografikoan?

13

Nola definitzen da marketin emozionala dokumentuan?

14

Zein adierazpen dira egiazkoak merkatu-segmentazioari buruz?

Escoge una o varias respuestas

15

Zein ezaugarri dira berezkoak merkatu-nitxo batean?

Escoge una o varias respuestas

16

Zein adierazpen deskribatzen du marketing emozionalaren funtzioa

Escoge una o varias respuestas

17

Zein dira marketin modernoaren funtsezko ideietako batzuk?

Escoge una o varias respuestas

18

Zer da balio-proposamena?

Escoge una o varias respuestas

19

Hauek dira 4P-etan oinarritutako estrategia baten elementuak:

Escoge una o varias respuestas

20

Zein elementu dira egokiak produktuaren bizi-zikloari buruz?

Escoge una o varias respuestas

21

Aukeratu egiazkoak:

Escoge una o varias respuestas

22

Zein adierazpen da zuzena?

Escoge una o varias respuestas

23

Zein dira sustapen-estrategiaren parte?

Escoge una o varias respuestas

24

Zein adierazpenak dira egokiak?

Escoge una o varias respuestas

25

Zein dira enpatia maparen osagaiak?

Escoge una o varias respuestas

26

Zein elementu sartzen dira irizpide demografikoan?

Escoge una o varias respuestas

27

Zein da irizpide psikografikoaren helburua?

Explicación

Merkatu-nitxoa: kontsumitzaileen multzoaren zati oso espezifiko bat da, antzeko ezaugarriak eta beharrak partekatzen dituen pertsona- edo enpresa-talde txiki batek osatua.

 
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