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Traffic Manager Senior Quiz

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Traffic Manager Senior Quiz

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About this activity

Évaluez vos compétences en gestion publicitaire.

Created by

Morel Yanis
Morel Yanis
Tunisia

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Traffic Manager Senior Quiz
 

Traffic Manager Senior QuizOnline version

Évaluez vos compétences en gestion publicitaire.

by Morel Yanis
1

Lors d'un audit Google Ads, quelle métrique analyser en premier pour évaluer la santé globale des campagnes ?

2

Pour une campagne Facebook Ads visant des leads, quel type d'enchères est le plus approprié ?

3

Si une campagne dépasse systématiquement son budget sans ROI, que faire en suivi mensuel ?

4

Quel élément est crucial dans un reporting hebdomadaire pour le management ?

5

Lors de la préparation des supports publicitaires, quel facteur impacte le plus le taux de conversion de la landing page ?

6

Pour optimiser une campagne SEA, quelle technique améliore la qualité du trafic ?

7

Dans le monitoring display et mobile, quel indicateur signale un problème de ciblage ?

8

Lors de la gestion des relations avec les régies publicitaires, quel aspect formaliser le plus ?

9

Pour l'analyse des résultats dans Excel, quelle visualisation montre le mieux l'évolution du ROI sur 6 mois ?

10

Lors de la création d'une nouvelle campagne sur une plateforme (ex: Microsoft Ads), quelle est la première étape recommandée ?

 
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