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AT2C5J5 - Fiche action 07 : évaluation formative Partie 03

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AT2C5J5 - Fiche action 07 : évaluation formative Partie 03

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Lisez chaque phrase et indiquez si elle est vraie ou fausse.

Created by

Grimaud
Grimaud
Reunion

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AT2C5J5 - Fiche action 07 : évaluation formative Partie 03
 

AT2C5J5 - Fiche action 07 : évaluation formative Partie 03Online version

Lisez chaque phrase et indiquez si elle est vraie ou fausse.

by Grimaud
1

Comparer son e-réputation à celle de ses concurrents est facultatif.

2

Le volume de mentions n’est pas le seul critère important.

3

Engagement élevé = marque appréciée.

4

Le sentiment peut être plus important que le volume.

5

Un concurrent aspirateur est un concurrent direct.

6

La visibilité Google fait partie du benchmarking.

7

Une marque peut avoir beaucoup de mentions mais un mauvais sentiment.

8

Le benchmarking permet d’identifier des opportunités.

 
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