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Kahoot 2 estrategia

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Kahoot 2 estrategia

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About this activity

Estrategia publicitaria

Created by

MERCEDES FUENTES DE UÑA
MERCEDES FUENTES DE UÑA
Spain

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Kahoot 2 estrategia
 

Kahoot 2 estrategiaOnline version

Estrategia publicitaria

by MERCEDES FUENTES DE UÑA
1

Las herramientas de comunicación no son…

2

El eje de comunicación es la línea argumental del mensaje

3

Reason why + promesa = beneficio

4

Los objetivos de comunicación se basan en el concepto

5

Es aquel que reúne las características que queremos que tengan nuestros clientes…

6

Mecanismos estratégicos en publicidad

Escoge una o varias respuestas

7

Tipos de posicionamiento publicitario

Escoge una o varias respuestas

8

Otamendi distingue entre posicionamiento de producto y de consumidor

9

Un objetivo publicitario se limita en el tiempo y en el espacio

10

Los productos de consumo visible

 
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