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Quiz de Marketing: Comportamiento y Segmentación

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Quiz de Marketing: Comportamiento y Segmentación

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Conceptos clave de consumo y segmentación.

Created by

Ángel Fidalgo Adrados
Ángel Fidalgo Adrados
Spain

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Quiz de Marketing: Comportamiento y Segmentación
 

Quiz de Marketing: Comportamiento y SegmentaciónOnline version

Conceptos clave de consumo y segmentación.

by Ángel Fidalgo Adrados
1

¿Cuál está vinculada con el objetivo de la función de operaciones: flexibilidad?

2

¿Qué objetivo de operaciones se relaciona con incremento de calidad?

3

¿Cuál es la principal diferencia entre fuente primaria y secundaria en marketing?

4

¿Qué tipo de estímulos influye en el comportamiento del consumidor final?

5

¿Qué elemento pertenece a las influencias sociales en el comportamiento del consumidor?

6

¿Cuál afirmación sobre estrategias de segmentación es verdadera?

7

En marketing, ¿qué es la segmentación del mercado?

8

¿Qué tipo de investigación se basa en datos ya existentes?

9

¿Qué característica describe mejor a un mercado objetivo bien definido?

 
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