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Quiz: Imagen Corporativa y CIM

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Quiz: Imagen Corporativa y CIM

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Conoce los aspectos clave de la imagen corporativa y la CIM.

Created by

José Rafael González Fernández
José Rafael González Fernández
Mexico

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Quiz: Imagen Corporativa y CIM
 

Quiz: Imagen Corporativa y CIMOnline version

Conoce los aspectos clave de la imagen corporativa y la CIM.

by José Rafael González Fernández
1

¿Qué busca la Comunicación Integral de Marketing (CIM)?

2

La imagen corporativa se define como la impresión creada en la mente de:

3

¿Cuál es un rol de la imagen corporativa para el cliente?

4

Desde la perspectiva de la empresa, la imagen corporativa puede:

5

¿Qué es un elemento tangible de la imagen corporativa?

6

¿Qué se incluye entre los elementos intangibles?

7

¿Qué beneficio busca la imagen corporativa para la empresa?

8

Una oportunidad de promoción ayuda a:

9

¿Qué objetivo cumple la promoción en CIM?

10

Las comunicaciones positivas de boca en boca son:

 
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