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INTRODUCCIÓN AL MARKETING Y PLANEACIÓN ESTRATÉGICA

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INTRODUCCIÓN AL MARKETING Y PLANEACIÓN ESTRATÉGICA

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Created by

UArista
UArista
Guatemala

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INTRODUCCIÓN AL MARKETING Y PLANEACIÓN ESTRATÉGICA
 

INTRODUCCIÓN AL MARKETING Y PLANEACIÓN ESTRATÉGICAOnline version

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by UArista
1

¿Cuál es la diferencia principal entre marketing y publicidad?

2

En Arista, ¿cuál NO es una de las funciones estratégicas del marketing

3

¿Qué ejemplo representa el rol de marketing en conectar con segmentos clave

4

La planeación estratégica en marketing consiste en:

5

Un ejemplo de marketing estratégico es

6

¿Qué mensaje clave resume la relación entre marketing y publicidad?

7

¿Cuál de los siguientes elementos forma parte de la planeación estratégica de Arista?

8

Ejercicio de cierre del módulo: ¿qué debe hacer primero un comercial?

 
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