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Promoción y Publicidad

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Promoción y Publicidad

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About this activity

Preguntas de opción múltiple

Created by

Anahi Cacuango
Anahi Cacuango
Ecuador

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Promoción y Publicidad
 

Promoción y PublicidadOnline version

Preguntas de opción múltiple

by Anahi Cacuango
1

¿Cuál es la principal característica que diferencia a la publicidad de las ventas personales?

2

¿Cuál de las siguientes afirmaciones describe mejor la función de las Relaciones Públicas (RP) dentro de la mezcla de promoción del marketing?

3

Una empresa que comunica principalmente confianza, cercanía y respaldo está enfocándose en el valor:

4

La comunicación de valor para el cliente se refiere principalmente a:

5

¿Cuál es el objetivo principal de las Comunicaciones Integradas de Marketing (CIM)?

6

¿Cuál es la diferencia principal entre promoción y publicidad dentro de la mezcla de mercadotecnia?

7

¿Qué tipo de publicidad se caracteriza por no implicar un pago directo y surge del interés de los medios?

 
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