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marketing 3
 

marketing 3Online version

marketing 3

by lf
A
C
D
F
G
I
M
P
S
T
U
V

Empieza por A

Conjunto de características que definen un producto o servicio.

Empieza por C

Término que describe el porcentaje de mercado que una empresa captura.

Empieza por D

Proceso de dividir el mercado en grupos con necesidades similares.

Empieza por F

Grado de lealtad que un cliente tiene hacia una marca.

Empieza por G

Satisfacción general de un cliente con una compra.

Empieza por I

Actividad para recopilar información sobre el mercado y los clientes.

Empieza por M

Grupo específico de consumidores a los que se dirige una empresa.

Empieza por P

Tipo de estrategia para posicionar un producto en la mente del consumidor.

Empieza por S

Análisis de Fortalezas, Debilidades, Oportunidades y Amenazas.

Empieza por T

Estrategia para establecer el precio de un producto.

Empieza por U

Persona que compra o usa un producto o servicio.

Empieza por V

Diferencia percibida entre marcas en un mismo mercado.

 
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