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A-Z Marketing Basics

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A-Z Marketing Basics

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About this activity

Guess a key term for each letter with simple definitions.

Created by

Nadeera Krishani
Nadeera Krishani
Sri Lanka

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A-Z Marketing Basics
 

A-Z Marketing BasicsOnline version

Guess a key term for each letter with simple definitions.

by Nadeera Krishani
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Starts with A

Paid message shown to attract attention.

Starts with B

A graphical ad displayed on a web page.

Starts with C

Action of a user selecting a link to open a page.

Starts with D

Anything involving electronic technology and online channels.

Starts with E

Electronic message sent to a recipient's inbox.

Starts with F

Series steps guiding a visitor toward a goal.

Starts with G

Increase in users or revenue over time.

Starts with H

Symbol + keyword used to categorize content on social platforms.

Starts with I

Display of content to a user on a platform.

Starts with J

Short musical tune used in advertising.

Starts with K

Metric used to assess campaign performance.

Starts with L

Standalone page designed to convert visitors toward a goal.

Starts with M

Activities to promote products or services to customers.

Starts with N

A specialized segment of a market with specific needs.

Starts with O

Process of improving performance to achieve better results.

Starts with P

Paid model where advertisers pay per click on ads.

Starts with Q

Matrix barcode scanned by mobile devices to open content.

Starts with R

Number of unique users who see content.

Starts with S

Techniques to improve a site’s visibility in search results.

Starts with T

Volume of visitors arriving at a site or page.

Starts with U

Overall feel and ease of use when interacting with a product.

Starts with V

Content that spreads rapidly across networks.

Starts with W

Live online seminar used for training or marketing.

Starts with X

Markup format used to structure data for sharing.

Starts with Y

Video-sharing platform used for hosting and viewing media.

Starts with Z

Unit of digital data equal to roughly a trillion gigabytes.

 
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