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Psicología del Consumidor

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Psicología del Consumidor

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Cuestionario sobre ideas clave de compra

Created by

Margaret Vasquez
Margaret Vasquez
Dominican Republic

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Psicología del Consumidor
 

Psicología del ConsumidorOnline version

Cuestionario sobre ideas clave de compra

by Margaret Vasquez
1

¿Qué sesgo describe la tendencia a favorecer lo que es fácil de recordar?

2

¿Qué factor influye fuertemente en la decisión de compra por impulso?

3

La percepción de valor se ve afectada por: precio, calidad y...

4

¿Qué describe mejor el condicionamiento social en compras?

5

¿Qué técnica usa precios redondeados para aumentar ventas?

6

La fidelidad de marca se fortalece principalmente por:

7

¿Qué sesgo implica que los consumidores recuerdan mejor las últimas experiencias?

8

La heurística de sustitución implica:

9

¿Qué describe la satisfacción poscompra?

10

La personalización en marketing busca:

 
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