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Cuestionario: Fundamentos de Marketing y las 4P

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Cuestionario: Fundamentos de Marketing y las 4P

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Explora las 4P y su integración.

Created by

HENRY MONES PLAZA
HENRY MONES PLAZA
Ecuador

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Cuestionario: Fundamentos de Marketing y las 4P
 

Cuestionario: Fundamentos de Marketing y las 4POnline version

Explora las 4P y su integración.

by HENRY MONES PLAZA
1

¿Qué representa el producto en las 4P?

2

La fijación de precios debe considerar:

3

La Plaza en las 4P se refiere a:

4

La promoción busca:

5

¿Qué describe mejor la integración de las 4P?

6

Caso: Una empresa lanza un nuevo smartwatch. ¿Qué decisión influye más en la percepción de valor?

7

Caso: Si el canal de distribución es directo al consumidor, ¿qué se optimiza?

8

Caso: ¿Qué indicador evalúa la efectividad de la promoción de un producto?

9

Reflexión: ¿Por qué las 4P deben trabajar integradas?

 
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