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Campañas Publicitarias y Estudios de Mercado

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Campañas Publicitarias y Estudios de Mercado

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Played 23 %Accuracy 98 Average time 02:32
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Cuestionario sobre campañas, objetivos y estudios de mercado.

Created by

Miguel A. Ramírez Valderrama
Miguel A. Ramírez Valderrama
Mexico

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Campañas Publicitarias y Estudios de Mercado
 

Campañas Publicitarias y Estudios de MercadoOnline version

Cuestionario sobre campañas, objetivos y estudios de mercado.

by Miguel A. Ramírez Valderrama
1

¿Qué es una campaña publicitaria?

2

¿Cuáles son los objetivos típicos de una campaña?

3

¿Qué alcance puede tener una campaña publicitaria?

4

¿Qué es un estudio de mercado?

5

¿Qué tipo de campaña publicitaria existen?

6

¿Qué componente evalúa una campaña?

7

¿Qué es la segmentación en publicidad?

8

¿Qué tipo de estudio de mercado se usa para lanzar un producto nuevo?

9

¿Qué función cumple el estudio de competencia?

10

¿Qué es el branding dentro de una campaña?

11

¿Qué tipo de datos usa un estudio de mercado?

12

¿Qué objetivo no corresponde a una campaña de branding?

 
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