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Customer Journey y Marketing

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Customer Journey y Marketing

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Quiz sobre CJM y marketing

Created by

Ana Dolores Cordón
Ana Dolores Cordón
Spain

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Customer Journey y Marketing
 

Customer Journey y MarketingOnline version

Quiz sobre CJM y marketing

by Ana Dolores Cordón
1

1. ¿Qué es un Customer Journey Map?

2

2. ¿Cuál es el objetivo principal del Customer Journey Map?

3

3. ¿Cuál de las siguientes es una fase del Customer Journey?

4

4. En un Journey Map, los “problemas” identificados son:

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5. ¿Qué elemento debe incluir un Customer Journey Map?

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6. ¿Por qué es importante la generación de tráfico digital?

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7. ¿Qué significa atraer tráfico cualificado?

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8. ¿Qué diferencia principal hay entre SEO y SEM?

9

9. La publicidad display se caracteriza por:

10

10. ¿Qué es la publicidad programática?

 
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