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Quiz: Modelo de Hovland

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Quiz: Modelo de Hovland

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About this activity

Conoce el modelo de Hovland

Created by

Alexis Evander Huitron Juárez
Alexis Evander Huitron Juárez
Mexico

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Quiz: Modelo de Hovland
 

Quiz: Modelo de HovlandOnline version

Conoce el modelo de Hovland

by Alexis Evander Huitron Juárez
1

¿En qué contexto histórico surge el modelo de Hovland?

2

¿Cuál es el elemento MÁS importante para que un mensaje sea persuasivo según Hovland?

3

Según Hovland, el receptor es:

4

Para que exista cambio de actitud, el receptor debe:

5

¿Cuál NO es un elemento del modelo de Hovland?

6

¿Qué afirma el comentario sobre el receptor?

7

¿Qué implica la diferencia con la aguja hipodérmica según el comentario?

8

¿Qué componente no se menciona como clave para persuasión en el modelo?

9

¿Qué se necesita para que haya cambio de actitud?

10

¿Qué afirma el modelo respecto al receptor y la información?

 
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