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Growth y Marketing Digital

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Growth y Marketing Digital

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Quiz sobre tácticas y métricas digitales

Created by

Ana Dolores Cordón
Ana Dolores Cordón
Spain

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Growth y Marketing Digital
 

Growth y Marketing DigitalOnline version

Quiz sobre tácticas y métricas digitales

by Ana Dolores Cordón
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1) La digitalización ha cambiado la interacción con el cliente a multicanal y dinámico. ¿Cuál opción es correcta?

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2) Mapear el customer journey digital permite:

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3) Los micro-momentos son:

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4) La tasa de conversión media en e-commerce suele situarse entre:

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5) El marketing 360° no termina en la venta porque es fundamental:

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6) El Growth Hacking se caracteriza por:

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7) El modelo AARRR del Growth Hacking incluye las fases:

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8) El Inbound Marketing se basa principalmente en:

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9) Las estrategias de deleite en Inbound Marketing buscan:

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10) ¿Cuál de los siguientes formatos es útil para captar leads ofreciendo contenido descargable?

Explicación

La digitalización impulsa interacciones en múltiples canales y dinámico en tiempo real.

Conocer momentos clave guía mensajes y experiencias efectivas.

Son instantes decisivos donde el usuario busca acción o información.

Las tasas entre 1% y 3% son típicas en promedio para e-commerce.

La fidelización y la postventa fortalecen relaciones y ingresos recurrentes.

Se apoya en experimentación y data para crecimiento rápido.

AARRR: Adquisición, Activación, Retención, Referencia, Revenue.

Atraer clientes mediante contenido relevante y útiles.

El deleite busca satisfacción y fidelización postventa.

Un ebook o guía impulsa captación de leads mediante valor descargable.

 
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