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The world of logos

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The world of logos

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About this activity

A passive voice activity about logos. The company Gap made a mistake when...

Created by

Eduardo Ortega
Eduardo Ortega
Mexico

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The world of logos
 

The world of logosOnline version

A passive voice activity about logos. The company Gap made a mistake when...

by Eduardo Ortega
1

In the world of business, logos ____________ very carefully.

2

Millions of dollars ______________ on them,

3

because logos ____________ on every advertisement and often on products too.

4

Customers often ___________ products with a famous logo.

5

So when companies ___________ to change their logo they have to be very careful.

6

Gap is a good example of how companies sometimes _________ mistakes with logos.

7

Gap clothes __________ all over the world

8

and the simple blue logo ___________ on every high street.

9

However, in 2010, the company __________ to change the logo

10

Many of its customers _______________

11

and a week later, the company _____________ the logo back.

12

The company hadn’t realized how much its logo _________ by its customers.

 
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