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U2. MERCADO Y SEGMENTACIÓN

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U2. MERCADO Y SEGMENTACIÓN

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About this activity

Selecciona la respuesta correcta a las preguntas, conforme al tema.

Created by

Ahsly
Ahsly
Mexico

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U2. MERCADO Y SEGMENTACIÓN
 

U2. MERCADO Y SEGMENTACIÓNOnline version

Selecciona la respuesta correcta a las preguntas, conforme al tema.

by Ahsly
1

¿ Qué es mercado?

2

¿Qué es la segmentación de mercado?

3

¿Cuál es uno de los objetivos de la segmentación?

4

¿Cuál de las siguientes pertenece a las 4 P’s del marketing?

5

¿Qué elemento corresponde a la “Plaza” en las 4 P’s?

6

¿Qué es el mercado meta?

7

¿Qué es el posicionamiento?

8

¿Qué permite identificar un mapa de posicionamiento?

9

Un “nicho de mercado” se refiere a:

10

¿Cuál es una variable demográfica de segmentación?

11

El comportamiento del consumidor estudia:

12

¿Cuál disciplina apoya el estudio del comportamiento del consumidor?

13

¿Qué tipo de pregunta permite respuestas libres y cualitativas?

14

Las preguntas dicotómicas se caracterizan por:

15

¿Quién protege al consumidor en México?

 
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