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Promoción de ventas y rentabilidad

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Promoción de ventas y rentabilidad

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Quiz sobre promoción de ventas

Created by

yolanda
yolanda
Mexico

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Promoción de ventas y rentabilidad
 

Promoción de ventas y rentabilidadOnline version

Quiz sobre promoción de ventas

by yolanda
1

¿Cuál es la finalidad principal de la promoción de ventas dentro de una estrategia de mercadotecnia?

2

La promoción de ventas se considera parte de:

3

Una promoción dirigida a los intermediarios comerciales, como mayoristas o minoristas, corresponde a:

4

¿Cuál de las siguientes herramientas se utiliza comúnmente en la promoción dirigida al consumidor final?

5

El análisis del comportamiento del consumidor es relevante para la promoción de ventas porque permite:

6

Una característica distintiva de la promoción de ventas es que:

7

¿Cuál de los siguientes indicadores permite evaluar el impacto económico de una promoción?

8

Cuando una empresa ofrece incentivos a los minoristas para mejorar la exhibición de un producto en el punto de venta, está aplicando una estrategia de:

9

¿Cuál de las siguientes afirmaciones describe mejor la relación entre promoción de ventas y rentabilidad?

10

En la planificación de una campaña de promoción de ventas, el primer paso consiste en:

 
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