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Tema 6 : Pom

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Tema 6 : Pom

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About this activity

Quiz de precios y estrategias de mercado

Created by

Claudia Martínez Nistal
Claudia Martínez Nistal
Spain

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Tema 6 : Pom
 

Tema 6 : PomOnline version

Quiz de precios y estrategias de mercado

by Claudia Martínez Nistal
1

1. Si una empresa monopolística tiene un coste unitario de 120 € y la elasticidad de la demanda es -1,4, ¿qué precio de venta al público maximizará su beneficio?

2

2. ¿Cuál es el método de fijación de precios basado en la esperanza matemática de beneficio?

3

3. Si una empresa tiene un coste unitario de 10 € y desea fijar un precio que le permita obtener un margen del 20% sobre su PVP, ¿qué precio fijará?

4

4. Los precios de penetración en un mercado son interesantes cuando:

5

5. Los precios para descrer el mercado son interesantes cuando:

6

6. Una empresa tiene costes fijos de 20.000 €, costes variables unitarios de 20 € y vende a 18 €. ¿Cuándo alcanzará el punto muerto?

7

7. Con el precio de paquete o bono:

8

8. Una empresa vende maquinillas y cuchillas de afeitar ofreciendo una oferta de paquete a precio de coste; esta estrategia se llama:

9

9. Un establecimiento pone precios muy competitivos a la leche, pan, fruta y aceite; ¿cómo se llama esta estrategia de precios?

10

10. Indica cuál de los siguientes precios estaría mal fijado desde el punto de vista comercial:

 
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