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Fuente de datos en Mercados

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Fuente de datos en Mercados

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About this activity

Evaluar fuentes primarias y secundarias

Created by

Musa Awudu
Musa Awudu
Ecuador

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Fuente de datos en Mercados
 

Fuente de datos en MercadosOnline version

Evaluar fuentes primarias y secundarias

by Musa Awudu
1

¿Qué define una fuente primaria en investigación de mercados?

2

¿Qué es una fuente secundaria?

3

Cuándo usar fuentes primarias en investigación de mercados?

4

Ejemplos típicos de fuentes primarias son...

5

Ventajas clave de usar fuentes primarias

6

Desventajas típicas de fuentes primarias

7

Una fuente secundaria útil para exploración inicial es...

8

Qué es la medición en investigación de mercados?

9

Principales tipos de escalas de medición

10

Conceptos de validez y confiabilidad

Explicación

La primaria es recolectada por el investigador para necesidades específicas.

La secundaria utiliza datos ya existentes, no recolectados por ti.

Primarias cuando la situación lo requiere y no hay datos específicos.

Son métodos de recolección directa de datos.

Conduce a datos exactamente alineados con la pregunta de investigación.

Requiere planificación, recursos y tiempo.

Permite conocer el estado del arte sin recolectar datos nuevos.

Convierte atributos en datos cuantificables.

Las escalas permiten diferentes operaciones estadísticas.

Validez pregunta si mide lo que debe; confiabilidad si lo mide consistentemente.

 
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