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MK-S5A2

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MK-S5A2

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Questionario

Created by

Hemir Souza
Hemir Souza
Brazil

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MK-S5A2Online version

Questionario

by Hemir Souza
1

Uma empresa de streaming percebe que parte dos usuários cancela a assinatura para consumir vídeos gratuitos online. Considerando o conceito de concorrência no mercado digital, qual alternativa melhor explica essa situação?

2

Uma marca esportiva percebe que muitos consumidores estão comprando roupas casuais de outras marcas de moda, em vez de produtos esportivos. Qual interpretação melhor descreve essa situação competitiva?

3

Uma empresa de transporte por aplicativo observa que, mesmo reduzindo suas tarifas, muitos consumidores continuam utilizando transporte público para seus deslocamentos diários. Qual análise estratégica é mais adequada?

4

Nos últimos anos, diversas salas de cinema registraram queda na venda de ingressos enquanto o número de assinantes de plataformas de streaming cresceu significativamente. Considerando a lógica da concorrência de mercado, qual análise é mais correta?

 
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