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Cuestionario sobre las 4C

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Cuestionario sobre las 4C

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About this activity

Luego de ver la clase y los videos sobre las 4 C, responde este cuestionario.

Created by

Damiana Rezinovsky
Damiana Rezinovsky
United States

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Cuestionario sobre las 4C
 

Cuestionario sobre las 4COnline version

Luego de ver la clase y los videos sobre las 4 C, responde este cuestionario.

by Damiana Rezinovsky
1

Según el video, ¿por qué el concepto de "Producto" (4P) evoluciona a "Cliente" (4C)?

2

En la "C de Costo", ¿Qué elementos se mencionan que van más allá del precio monetario?

3

¿Cuál es la diferencia fundamental entre "Promoción" y "Comunicación" según los ejemplos vistos?

4

El concepto de "Conveniencia" sustituye a "Plaza". ¿Qué factor es determinante para que algo sea "conveniente" hoy en día?

5

Cuando una empresa utiliza redes sociales para responder dudas y escuchar quejas en lugar de solo emitir anuncios, ¿qué está aplicando?

6

En el contexto de la 'C de Comunicación', ¿Cuál es el papel principal de las redes sociales para una empresa moderna?

7

Si una empresa decide cambiar su estrategia de 'Plaza' (estar en todos los supermercados) a 'Conveniencia', ¿Qué acción sería la más coherente?

 
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