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BCG Matrisi bilan Portfel Tahlili (UZ)

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BCG Matrisi bilan Portfel Tahlili (UZ)

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About this activity

Yulduzlar, Savol Belgisi, Muzlik, Qarshi bo'limlari

Created by

Mohinabonu Rustamova
Mohinabonu Rustamova
Uzbekistan

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BCG Matrisi bilan Portfel Tahlili (UZ)
 

BCG Matrisi bilan Portfel Tahlili (UZ)Online version

Yulduzlar, Savol Belgisi, Muzlik, Qarshi bo'limlari

by Mohinabonu Rustamova
1

BCG matrisi nima uchun ishlatiladi?

2

BCG matrisi tarmoqlarni qaysi toifadga ajratadi?

3

Yulduzlar toifasiga tegishli tarmoqlarda qanday strategiya qo'llanadi?

4

Savol Belgilari (Question Marks) toifasida nima qilish tavsiya etiladi?

5

Muzlik (Cash Cow) toifasiga kiradigan tarmoqlar uchun odatda qanday qarorlar qabul qilinadi?

6

Qarshi (Dogs) toifasidagi tarmoqlar bilan nima qilish tavsiya etiladi?

7

BCG matrisasini tarmoqlarni baholash jarayonida qaysi bosqichlar muhim?

8

BCG matrisi bilan tarmoqlarni baholashdan qanday foyda ko'riladi?

9

GE-Matrix kabi qaysi qo'shimcha vosita BCG ga qo'shimcha bo'lib xizmat qiladi?

10

Portfel tahlilida samaradorlikni oshirish uchun nimalarni ko'rib chiqish kerak?

Объяснение

BCG yordamida tarmoqlarni resurslar bo'yicha samarali taqsimlash (bozor ulushi va o'sish) aniqlanadi.

Tarmoqlar bozor ulushi va o'sish darajasiga ko'ra toifalanadi: Yulduzlar, Savol Belgilari, Muzlik, Qarshi (Dogs) kabi.

Yulduzlar tez o'sayotgan bozorlar bo'lib, investitsiya qilish va bozor ulushini ko'paytirish talab etiladi.

Savol Belgilari bozor ulushi past, lekin o'sish potentsialiga ega bo'lishi mumkin; ehtimoliy yo'nalishlar tanlab investitsiya qilinadi.

Muzliklar past o'sish, yuqori bozor ulushiga ega bo'lgan bozorlar bo'lib, resurslarni samarali boshqarish uchun kichik, barqaror investitsiya talab etadi.

Dogs tarmoqlari past rentabellik va kichik o'sish ko'rsatkichiga ega bo'lib, ko'pincha chiqishi yoki qisqartirilishi mumkin.

Bosqichlar: har bir tarmoq uchun o'sish sur'ati va bozor ulushini aniqlash, keyin ularni matrisa joylashtirish.

Portfel bo'yicha qarorlar resurslarni qisqa va uzoq muddatli foydaga moslashtirishga yordam beradi.

BCG ga qo'shimcha, GE-Matrix kompaniyaning o'sish potentsiali va resurslar sifatini chuqur o'lchaydi.

Portfelni optimallashtirish uchun past rentabellikni yo'qotish yoki kamaytirish qarorlari muhim.

 
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