Digital Marketing Essentials QuizOnline version Test your digital marketing know-how. by SASIDHAR KATRAVULAPALLI 1 What does SEO stand for in digital marketing? a Site Experience Optimization b Search Engine Operation c Social Engagement Optimization d Search Engine Optimization 2 Which metric estimates the total value of a customer over their relationship with a brand? a Return on Ad Spend (ROAS) b Customer Lifetime Value (LTV) c Cost per Acquisition (CAC) d Average Revenue per User (ARPU) 3 PPC advertising is best described as what? a Posted Price Campaign b Proximity Pricing Campaigns c Pay-Per-Conversion d Pay-Per-Click advertising 4 Which channel is primarily used for distributing long-form content and building authority? a Pay-Per-Click b Display Advertising c Affiliate Marketing d Content Marketing 5 Which metric measures how often users click on a link after viewing it? a Cost Per Click b Click-Through Rate (CTR) c Conversion Rate d Bounce Rate 6 Email marketing is most effective for which goal? a Increasing display impressions b Maximizing ad spend c Generating inorganic traffic d Nurturing leads and driving engagement 7 A/B testing helps marketers compare two versions of what element? a Payment gateway b A webpage, email, or ad creative c Content management system d CRM system 8 Which metric shows how many visitors leave a site after viewing only one page? a Engagement Rate b Session Duration c Bounce Rate d Conversion Rate 9 Social media advertising excels at which objective? a Inventory management b Brand awareness and targeting c Supply chain optimization d Billing reconciliation 10 In inbound marketing, which tactic attracts customers with valuable content? a Sponsorships b Cold Calling c Interruption advertising d Content Marketing 11 Which practice improves a website’s technical performance for search engines? a Social Media Marketing b Off-page SEO c Technical SEO d Content Marketing 12 What is ROAS a measure of? a Risk of Advertising Spend b Revenue Over Ad Seed c Rate of Ad Signups d Return on Ad Spend 13 Which metric indicates how effectively a landing page converts visitors? a Impressions b Click-Through Rate c Conversion Rate d Engagement Rate
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