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Comportamiento del consumidor digital

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Comportamiento del consumidor digital

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Quiz sobre UX, ética y marco legal

Created by

universidad clase
universidad clase
Nicaragua

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Comportamiento del consumidor digital
 

Comportamiento del consumidor digitalOnline version

Quiz sobre UX, ética y marco legal

by universidad clase
1

¿Qué caracteriza al consumidor digital según el texto?

2

Según Chaffey y Ellis-Chadwick (2022), ¿cuándo ocurren las acciones del consumidor digital?

3

¿Cuál es un factor cultural que influye en el comportamiento digital?

4

¿Qué ejemplo real menciona Statista (2024) sobre investigación online?

5

En Nicaragua, ¿qué canales son principales para compra informal según el texto?

6

¿Qué elemento psicológico clave describe el texto en el proceso de compra?

7

Según Google (2023), ¿qué porcentaje abandona una página por lentitud?

8

¿Qué significa el Customer Journey?

9

¿Qué ley protege la protección de datos personales en Nicaragua?

10

Según Deloitte (2023), ¿cuál es una tendencia de consumidores respecto a marcas?

Explicación

El texto define al consumidor digital como informado, conectado, exigente y participativo.

El comportamiento digital abarca acciones antes, durante y después de la compra.

Factores culturales incluyen tendencias sociales y cultura digital.

Statista indica que >60% investigan online antes de comprar.

Se mencionan Facebook Marketplace, WhatsApp Business e Instagram.

Se listan percepción, motivación, aprendizaje y actitudes.

53% de usuarios abandonan si carga >3 segundos.

Describe el recorrido del consumidor desde awareness hasta post-compra.

La Ley No. 787 regula datos personales.

55% dejan de comprar si la marca no es considerada responsable.

 
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