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Alfabeto del marketing internacional

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Alfabeto del marketing internacional

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About this activity

Palabras claves y definiciones (A–Z)

Created by

EMILY ANDREA CASTILLO*EVARISTO
EMILY ANDREA CASTILLO*EVARISTO
Mexico

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Alfabeto del marketing internacional
 

Alfabeto del marketing internacionalOnline version

Palabras claves y definiciones (A–Z)

by EMILY ANDREA CASTILLO*EVARISTO
A
C
D
E
G
H
M
S

Empieza por A

Decidir si un bien debe ajustarse a características del mercado destino, usando enfoques etnocéntrico, policéntrico o geocéntrico.

Empieza por C

Entidades que compiten en el mismo sector, cuyas acciones y estrategias influyen en la planeación internacional.

Empieza por D

Estrategia para que el cliente perciba diferencias claras frente a la competencia, destacando calidad u otras características.

Empieza por E

facilita el manejo, consumo y conservación del producto en mercados distintos.

Empieza por G

Enfoque de estandarización de producto para atender necesidades globales sin personalización local.

Empieza por H

Patrones de gasto y preferencias de los clientes influidos por cultura, ingreso y entorno (son ejemplos de )

Empieza por M

Grupo objetivo al que se dirige un producto tras investigación de demanda y características.

Empieza por S

Proceso de dividir un mercado en grupos con características y comportamientos similares para dirigir la oferta.

 
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