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Psicología del consumismo

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Psicología del consumismo

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About this activity

Quiz sobre cómo nos influyen las compras

Created by

Blanca Araceli
Blanca Araceli
Mexico

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Psicología del consumismo
 

Psicología del consumismoOnline version

Quiz sobre cómo nos influyen las compras

by Blanca Araceli
1

1) El consumismo es…

2

2) V/F: Las ofertas “por tiempo limitado” se perciben más valiosas por aversión a la pérdida.

3

3) ¿Qué es “prueba social”?

4

4) Sesgo que hace ver barato un precio al compararlo con uno inicial alto:

5

5) V/F: El marketing crea necesidades biológicas básicas.

6

6) Estrategia de consumo consciente:

Explicación

El consumismo implica buscar exceso por encima de la necesidad.

La aversión a la pérdida eleva el valor percibido de ofertas temporales.

La prueba social utiliza opiniones para disminuir la incertidumbre de compra.

El precio inicial actúa como ancla para juzgar el nuevo precio.

El marketing canaliza deseos, no necesidades biológicas básicas.

La pausa promueve decisiones más informadas y menos impulsivas.

 
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