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Marketing Relacional: Cliente Premium

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Marketing Relacional: Cliente Premium

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Unidad 2, tema 1

Created by

Regina Igartua
Regina Igartua
Spain

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Marketing Relacional: Cliente Premium
 

Marketing Relacional: Cliente PremiumOnline version

Unidad 2, tema 1

by Regina Igartua
1

¿Qué objetivo principal tiene el marketing relacional con clientes premium?

2

¿Qué estrategia es clave para el cliente premium en Marketing Relacional?

3

¿Qué enfoque describe mejor la relación con un cliente premium?

4

¿Qué elemento es fundamental para segmentar correctamente a un cliente premium?

5

¿Cuál es el criterio principal para incluir información en una ficha de clienteling ética?

6

¿Qué caracteriza a los "privilegios silenciosos"?

7

En el customer journey del marketing relacional premium, ¿cuál es el timing recomendado para el contacto posterior?

8

Un hotel envía una carta manuscrita a un cliente habitual para invitarle a probar un nuevo menú 72 horas antes del lanzamiento público, con explicación personal del chef. ¿A qué fase(s) del customer journey pertenece este gesto?

9

12. Respecto a la normativa de protección de datos (RGPD) para fichas de clienteling, ¿Cuál es la práctica CORRECTA?

10

En CRM, ¿qué acción fortalece la relación con el cliente premium?

11

¿Qué indica una buena experiencia de cliente premium en términos de marketing relacional?

12

¿Qué métrica indica el valor total que aporta un cliente durante su relación con la empresa?

13

¿Qué componente es esencial en la comunicación con clientes premium?

14

¿Cuál es la fórmula del IRP?

15

¿Cuál es el objetivo de excelencia recomendado para el IRP en programas maduros?

 
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