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Digital Metrics Mastery

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Digital Metrics Mastery

Quiz

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About this activity

Quiz on key web metrics

Created by

sarah ayyad
sarah ayyad
United Arab Emirates

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Digital Metrics Mastery
 

Digital Metrics MasteryOnline version

Quiz on key web metrics

by sarah ayyad
1

What does CPA stand for in marketing metrics?

2

Bounce rate measures the percentage of visitors who:

3

Retention rate reflects the proportion of users who:

4

Lift rate in experiments indicates the

5

Conversion (Browse-to-Buy) ratio is best described as the

6

Cart abandonment rate measures the percentage of:

7

Customer Lifetime Value (CLV) estimates a customer’s:

8

Latency in web metrics refers to the time it takes to:

9

Search Engine Ranking indicates how well a page ranks in:

10

A higher CLV typically suggests which business implication?

 
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