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Mercadotecnia: Marketing Mix (4P)

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Mercadotecnia: Marketing Mix (4P)

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Quiz sobre mercadotecnia y 4P

Created by

Carlos Alberto Covarrubias Villa
Carlos Alberto Covarrubias Villa
Mexico

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Mercadotecnia: Marketing Mix (4P)
 

Mercadotecnia: Marketing Mix (4P)Online version

Quiz sobre mercadotecnia y 4P

by Carlos Alberto Covarrubias Villa
1

¿Qué significa el marketing mix en mercadotecnia?

2

¿Cuál es el objetivo principal del Producto en el marketing mix?

3

Qué componente del marketing mix se refiere a canales de distribución?

4

Qué componente se encarga de fijar precios de venta?

5

Qué componente utiliza la promoción para comunicar valor?

6

¿Qué describe el ciclo de vida del producto?

7

¿Qué es segmentación de mercado?

8

¿Qué es posicionamiento?

9

¿Qué función cumple el empaque en el Producto?

10

Para definir el target, ¿qué pregunta clave se debe hacer?

 
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