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Business Studies Grade 11: Marketing

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Business Studies Grade 11: Marketing

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Marketing, roles of marketing and marketing activities

Created by

Mr Thando Mash
Mr Thando Mash
South Africa

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Business Studies Grade 11: Marketing
 

Business Studies Grade 11: MarketingOnline version

Marketing, roles of marketing and marketing activities

by Mr Thando Mash
1

What is marketing primarily about?

2

What is the main aim of marketing?

3

Which of the following is a marketing activity?

4

What does Standardisation mean in marketing activities?

5

What is Grading in marketing terms?

6

What is the role of the marketing function?

7

Why is Financing important in marketing?

8

What does the Buying and Selling activity involve?

9

How is Target Market defined in this material?

10

Which scenario illustrates a marketing activity on a hot day?

Feedback

Marketing focuses on value delivery and needs satisfaction.

Aims include right product, customer, place, and timing.

Storage is listed as a marketing activity in the material.

Standardisation sets uniform quality criteria.

Grading classifies quality levels of products.

Marketing collaborates across functions to meet objectives.

Financing covers costs like advertising and inventory.

Buying and selling covers the exchange process and promotion.

Target market focuses on a specific customer group.

Direct example: meeting customer needs under specific conditions.

 
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