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Bloq 11.3 lengua Publicidad y USP

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Bloq 11.3 lengua Publicidad y USP

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Quiz de conceptos publicitarios

Created by

Carmen Clasesdecarmen
Carmen Clasesdecarmen
Spain

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Bloq 11.3 lengua Publicidad y USP
 

Bloq 11.3 lengua Publicidad y USPOnline version

Quiz de conceptos publicitarios

by Carmen Clasesdecarmen
1

¿Qué se entiende por USP en publicidad?

2

La estrategia de publicidad que busca atraer a la audiencia durante un programa se conoce como:

3

¿Qué recurso literario implica la repetición de sonidos?

4

¿Qué tipo de publicidad se refiere a la inserción de marcas dentro de la programación?

5

¿Cuál es la duración típica de un spot publicitario?

6

¿Qué técnica publicitaria busca evitar el zapping?

7

¿Qué tipo de publicidad se caracteriza por su duración de uno a tres minutos?

8

¿Cuál de las siguientes es una característica de un buen eslogan?

9

¿Qué estrategia utilizan los anunciantes para diferenciar sus productos en un mercado competitivo?

10

¿Cuál de las siguientes afirmaciones describe mejor un eslogan?

11

¿Cuál es el objetivo principal de un anuncio?

12

¿Qué tipo de publicidad se basa en omitir datos de interés sobre un producto?

13

¿Qué técnica se utiliza para hacer creer que un producto tiene características que no posee?

14

¿Cuál es la principal función de un eslogan?

15

¿Qué técnica publicitaria se refiere a un producto que solo forma parte del decorado?

 
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