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Quiz: Marketing Verde y Greenwashing

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Quiz: Marketing Verde y Greenwashing

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About this activity

Descubre prácticas reales y engañosas

Created by

YESELIS SAMIRA PUSHAINA DUARTE (:-)
YESELIS SAMIRA PUSHAINA DUARTE (:-)
Colombia

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Quiz: Marketing Verde y Greenwashing
 

Quiz: Marketing Verde y GreenwashingOnline version

Descubre prácticas reales y engañosas

by YESELIS SAMIRA PUSHAINA DUARTE (:-)
1

¿Cuál es la base de un Marketing Verde real?

2

El detector de engaño (Greenwashing) se refiere a: ¿Qué opción describe mejor?

3

El reto del consumidor (Aplicación): ¿Por qué un hotel en Colombia reduce un 45% su consumo de agua?

4

Qué indica mejor una estrategia de marketing verde auténtica?

5

¿Qué es el greenwashing (cuando es engañoso)?

6

¿Qué indicador ayuda a medir el impacto ambiental real de una empresa?

7

¿Qué práctica es típica de un marketing verde auténtico?

8

¿Qué implica responsabilidad con el recurso local en turismo?

9

¿Qué aspecto NO es característico del marketing verde real?

10

¿Qué define mejor el consumo responsable en el sector hotelero?

 
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