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Reto de Marketing Estratégico

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Desafío doctoral en estrategias

Created by

Baltazar Humberto Cardoza Galina
Baltazar Humberto Cardoza Galina
El Salvador

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Reto de Marketing Estratégico
 

Reto de Marketing EstratégicoOnline version

Desafío doctoral en estrategias

by Baltazar Humberto Cardoza Galina
1

¿Qué son las estrategias de marketing?

2

Una de las principales funciones de una estrategia de marketing es

3

¿Qué describe la matriz BCG con alta cuota de mercado y alto crecimiento?

4

En la Matriz ANSOFF, cuál estrategia tiene menor riesgo y usa mercados ya conocidos?

5

La estrategia de desarrollo de producto implica

6

En la Matriz BCG, ¿qué producto tiene alta cuota y bajo crecimiento?

7

¿Qué elemento describe el eje horizontal de la Matriz BCG?

8

Uno de los objetivos concretos de marketing es

9

En ANSOFF, ¿cuál es la opción adecuada para entrar en mercados nuevos con productos existentes?

10

En el ciclo de vida de un producto, ¿qué fase sigue a la madurez si las ventas caen?

 
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