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Downloading games is an exclusive feature for users with an Academic Plan or a Commercial Plan.

Get your Academic Plan or your Commercial Plan now and start integrating your games into your LMS, website or blog.

If you wish, you can download a demo game here and test its integration:

Get Academic Plan

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(1)
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About this activity

Lee y responde las preguntas

Created by

Guadalupe Moreno
Guadalupe Moreno
Mexico

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Lee y responde las preguntas

by Guadalupe Moreno
1

¿Qué es un anuncio publicitario?

2

¿Por qué medios se difunden los anuncios publicitarios?

3

¿Cuáles son algunos fines comunicativos de los anuncios?

4

¿Cuáles son las dos categorías de anuncios publicitarios?

5

¿Dónde podemos encontrar anuncios impresos?

6

¿Dónde podemos encontrar anuncios electrónicos?

7

¿Qué elementos visuales utilizan los anuncios impresos?

8

¿Qué recursos adicionales tienen los anuncios electrónicos?

9

¿De qué depende el costo de un anuncio impreso?

10

¿Qué ventaja tienen los anuncios de audio?

Explicación

Un anuncio comunica algo sobre un producto, servicio o tema de interés para la comunidad.

Los anuncios se difunden a través de múltiples canales para alcanzar a más público.

Pueden persuadir, vender, influir o informar según el objetivo.

Se clasifican principalmente por formato: impreso o digital/electrónico.

Los anuncios impresos se encuentran en medios físicos como carteles y revistas.

Los anuncios electrónicos se difunden por medios digitales y audiovisuales.

La tipografía y las imágenes capturan la atención en lo impreso.

Los anuncios digitales pueden incorporar movimiento, video y audio.

El costo está ligado al alcance y a los materiales usados.

El audio llega a quienes no pueden ver y en momentos sin pantalla.

 
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