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Quiz: Mercado y Aprendizaje

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Quiz: Mercado y Aprendizaje

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About this activity

Conceptos clave de marketing y aprendizaje

Created by

Valentina
Valentina
Mexico

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Quiz: Mercado y Aprendizaje
 

Quiz: Mercado y AprendizajeOnline version

Conceptos clave de marketing y aprendizaje

by Valentina
1

¿Qué es la segmentación de mercado?

2

Mencione una variable demográfica.

3

¿Qué define una variable geográfica?

4

¿Qué es una variable psicográfica?

5

¿Qué representa la variable conductual?

6

¿Qué es un Buyer Persona?

7

Qué factores influyen en la decisión de compra desde el plano psicológico?

8

¿Qué factores sociales influyen en la compra?

9

Enumere los cinco pasos del proceso de decisión del consumidor (según el texto).

10

¿Qué propone el conductismo de Watson frente al aprendizaje?

Explicación

La segmentación busca atender mejor a grupos homogéneos.

Edad es una típica variable demográfica.

Geografía considera lugar y/o condiciones climáticas.

Psicográfica se refiere a motivaciones y estilo de vida.

Conductual observa el comportamiento de compra.

Se crea a partir datos reales para guiar estrategias.

Factores psicológicos explican por qué compramos.

El entorno social impacta la decisión.

Pasos clásicos del proceso de decisión.

Watson enfatiza conducta observable sobre pensamiento.

 
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