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Merchandising: Exhibiciones que venden

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Merchandising: Exhibiciones que venden

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About this activity

Técnicas para guiar la compra

Created by

Barragan Munoz Maily Jisseth 110
Barragan Munoz Maily Jisseth 110
Colombia

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Merchandising: Exhibiciones que venden
 

Merchandising: Exhibiciones que vendenOnline version

Técnicas para guiar la compra

by Barragan Munoz Maily Jisseth 110
1

¿Qué busca lograr una exhibición con recorrido guiado en la tienda?

2

¿Qué aporta tener múltiples puntos focales en la tienda?

3

Exhibición por necesidad del cliente agrupa productos por:

4

¿Para qué sirven los carteles educativos en exhibiciones?

5

¿Qué objetivo tienen las zonas “instagramables”?

6

La exhibición autoservicio busca:

7

¿Qué efecto tiene la repetición visual del producto?

8

La exhibición con contraste de tamaños combina:

9

¿Qué facilita la exhibición con iluminación puntual?

Explicación

La idea es conducir al cliente a través de un camino y exponer más productos.

Varios focos mantienen interés en diferentes zonas.

Agrupar por lo que sirven facilita encontrar lo buscado.

Textos breves ayudan a convencer al cliente.

Lugares estéticos invitan a compartir fotos.

Se genera confianza y comodidad al poder tomar el producto.

Varias unidades generan percepción de popularidad.

Crea dinamismo visual y llama la atención.

La iluminación dirige la mirada hacia lo importante.

 
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