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Marketing según Braidot

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Marketing según Braidot

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About this activity

Quiz sobre el marketing basado en Braidot

Created by

Adela Blotta
Adela Blotta
Argentina

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Marketing según Braidot
 

Marketing según BraidotOnline version

Quiz sobre el marketing basado en Braidot

by Adela Blotta
1

¿Qué redefine Braidot sobre el concepto de mercado?

2

¿Qué implica el proceso de targeting según Braidot?

3

¿Cómo se forma la imagen mental del producto en el consumidor?

4

¿Qué se activa en el cerebro cuando una marca genera sensaciones positivas?

5

¿Cuál es una conclusión clave del capítulo sobre el marketing moderno?

Explicación

La opción B resume la visión cognitiva del mercado según Braidot; las demás se enfocan en actores, espacio o productos.

El targeting es activo y estratégico, no pasivo ni puramente tradicional.

La comunicación visual y empaquetado influyen en la imagen, más que la mera calidad o ventas.

Las emociones positivas activan circuits de recompensa; otras zonas cumplen otras funciones.

El foco moderno está en el comportamiento y procesamiento del consumidor, no solo en el producto o precios.

 
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