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Valor e IMC: Quiz educativo

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Valor e IMC: Quiz educativo

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Evaluación de Valor e IMC

Created by

Sara Guerrero
Sara Guerrero
Ecuador

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Valor e IMC: Quiz educativo
 

Valor e IMC: Quiz educativoOnline version

Evaluación de Valor e IMC

by Sara Guerrero
1

1) En qué etapa de la evolución del valor el enfoque está en emociones positivas y lealtad de marca?

2

2) ¿Qué representa lo que el cliente realmente está comprando, como estatus o seguridad?

3

3) ¿Qué herramienta de comunicación ofrece incentivos tácticos inmediatos?

4

4) ¿Qué caracteriza al Narrowcasting frente al Broadcasting?

5

5) ¿Cuál es el objetivo principal de las Comunicaciones de Marketing Integradas (IMC)?

6

6) Dentro de AIDA, ¿en qué etapa se busca impacto visual inicial?

7

7) ¿Cómo se llama la estrategia que dirige la promoción al consumidor final para generar demanda?

8

8) ¿Qué método de presupuesto basa en lo que la empresa puede pagar?

9

9) Un anuncio que resalta sostenibilidad y justicia social utiliza un llamado de tipo:

10

10) ¿Qué característica define la comunicación de marketing socialmente responsable?

Explicación

La experiencia de marca abarca emociones positivas y lealtad.

La Propuesta de Valor describe el beneficio central percibido.

Las promociones de ventas buscan incentivos a corto plazo.

Narrowcasting se enfoca en audiencias específicas con mensajes personalizados.

IMC busca coherencia y claridad a través de canales.

La etapa de Atención capta el primer interés del usuario.

Pull se orienta hacia el consumidor para crear demanda.

El método costeable ajusta el gasto a la capacidad financiera.

El enfoque moral apela a principios éticos y sociales.

RESPONSABLE: honestidad y ética en mensajes.

 
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