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Circuito de Comercialización

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Circuito de Comercialización

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About this activity

Quiz sobre canales de venta

Created by

YARI JALIL
YARI JALIL
Argentina

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Circuito de Comercialización
 

Circuito de ComercializaciónOnline version

Quiz sobre canales de venta

by YARI JALIL
1

¿Qué es un canal de comercialización?

2

¿Quién es el fabricante en un canal de distribución?

3

¿Qué función cumplen los mayoristas?

4

¿Cuál es la función principal del minorista?

5

¿Qué es la intermediación en la cadena de valor?

6

¿Qué papel cumple la logística en el circuito de comercialización?

7

¿Qué es la distribución intensiva?

8

¿Qué es la distribución selectiva?

9

¿Qué es la venta directa al consumidor?

10

¿Qué factor influye en la elección del canal?

Explicación

El canal abarca a todos los intermediarios y procesos entre fabricante y consumidor.

El fabricante crea el producto y decide su canal junto con intermediarios.

Los mayoristas facilitan la distribución a gran escala hacia minoristas.

El minorista acerca el producto al usuario final y gestiona venta minorista.

Los intermediarios ayudan a mover el producto entre fabricante y consumidor.

La logística garantiza suministro, inventario y entrega eficientes.

La distribución intensiva busca máxima disponibilidad del producto.

La selectiva elige intermediarios que se alinean con la marca.

La venta directa reduce intermediarios y puede aumentar margen.

El canal debe ajustarse a las características del producto y del cliente.

 
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