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Crisis Communication Essentials

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Crisis Communication Essentials

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Key crisis comm principles

Created by

Liyana Z
Liyana Z
Malaysia

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Crisis Communication Essentials
 

Crisis Communication EssentialsOnline version

Key crisis comm principles

by Liyana Z
1

What is the first step in an acute crisis communication plan?

2

Which quality is most important for a spokesperson during a crisis?

3

Holding statements should:

4

Which channel is typically prioritized for initial crisis updates?

5

What is a key element of a transparent crisis message?

6

Why is audience segmentation important in crisis comms?

7

What role do social media monitoring and response play in crisis comms?

8

What should a crisis communication plan include besides messages?

9

How often should an organization provide updates during a developing crisis?

10

Post-crisis, what is a best practice for learning and recovery?

Feedback

Begin with a clear team structure and command center to organize rapid, accurate response.

Credibility and calm tone help maintain trust and reduce panic.

Holding statements set expectations for ongoing communication, not blame.

Official channels ensure controlled, accurate information.

Transparency about impact and actions builds trust.

Tailored messages improve relevance and comprehension.

Monitoring helps address rumors and provide timely corrections.

Clear roles and escalation prevent delays and confusion.

Regular, factual updates maintain trust as the situation evolves.

Debriefs identify lessons and strengthen future readiness.

 
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