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PLAN ESTRATEGICO DE MERCADEO

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PLAN ESTRATEGICO DE MERCADEO

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About this activity

Conoce y aplica las fases del plan

Created by

Hilary vanessa Tapias lopez
Hilary vanessa Tapias lopez
Colombia

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PLAN ESTRATEGICO DE MERCADEO
 

PLAN ESTRATEGICO DE MERCADEOOnline version

Conoce y aplica las fases del plan

by Hilary vanessa Tapias lopez
1

¿Qué objetivo define el Plan Estratégico de Mercadeo?

2

¿Qué herramienta resume fortaleza, debilidad, oportunidad y amenaza?

3

¿Qué fase identifica el segmento de clientes objetivo?

4

¿Qué concepto describe cómo la marca es percibida frente a la competencia?

5

¿Qué mezcla de marketing se conoce como 4Ps?

6

¿Qué hace un presupuesto dentro del plan de mercadeo?

7

¿Qué documento fija el calendario de acciones y responsables?

8

¿Qué indicador mide el rendimiento de las acciones de marketing?

9

¿Qué debe contener la investigación de mercados para el plan?

Explicación

El objetivo establece dirección, metas de mercado y cómo alcanzarlas mediante estrategias coherentes.

FODA analiza interno (Fortalezas/Debilidades) y externo (Oportunidades/A Amenazas).

La segmentación agrupa a clientes con rasgos y necesidades similares.

El posicionamiento define la propuesta de valor en la mente del consumidor.

Las 4P son Producto, Precio, Plaza (distribución) y Promoción.

El presupuesto detalla costos y asignación de recursos por acción.

El cronograma establece cuándo y quién ejecuta cada acción.

Los KPIs (indicadores clave) miden eficiencia y efectividad de las acciones.

La investigación aporta insights sobre necesidades, segmentación y competidores.

 
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