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GRUPO 1 - La función comercial de la empresa

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GRUPO 1 - La función comercial de la empresa

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About this activity

Quiz sobre ventas y gestión comercial

Created by

Beatriz Arriero
Beatriz Arriero
Spain

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GRUPO 1 - La función comercial de la empresa
 

GRUPO 1 - La función comercial de la empresaOnline version

Quiz sobre ventas y gestión comercial

by Beatriz Arriero
1

¿Cuál es la función principal del departamento comercial?

2

¿Qué es un pipeline de ventas?

3

¿Qué KPI es clave para medir el rendimiento comercial?

4

¿Qué es la previsión de ventas?

5

¿Qué rol cumple un ejecutiv@ de ventas?

6

¿Qué es upselling?

7

¿Qué implica cross-selling?

8

¿Qué función tiene CRM en el departamento comercial?

9

¿Qué es un lead calificado?

10

¿Qué significa SLA en ventas?

Explicación

El departamento comercial se enfoca en ventas, clientes y rentabilidad, no en RRHH ni producción.

El pipeline muestra etapas desde contacto hasta cierre, no inventario ni gastos.

La tasa de cierre indica qué proporción de oportunidades se convierten en ventas.

La previsión proyecta ventas futuras para planificar recursos.

El ejecutivo de ventas se centra en clientes y cierres, no en producción.

Upselling aumenta valor ofreciendo mejoras o complementos.

Cross-selling busca complementar ventas con productos relacionados.

CRM centraliza datos de clientes y gestión de relaciones.

Lead calificado tiene altas probabilidades de conversión.

SLA define expectativas de servicio entre vendedor y cliente.

 
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