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Contenidos para Mercadotecnia (ES)

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Contenidos para Mercadotecnia (ES)

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About this activity

Estrategias de marketing de contenidos

Created by

Gustavo Rodriguez
Gustavo Rodriguez
Mexico

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Contenidos para Mercadotecnia (ES)
 

Contenidos para Mercadotecnia (ES)Online version

Estrategias de marketing de contenidos

by Gustavo Rodriguez
1

¿Qué finalidad tiene el marketing de contenidos en la mercadotecnia digital?

2

¿Qué formato de contenido es mejor para explicar un tema complejo en marketing digital?

3

¿Qué es una buyer persona en marketing digital?

4

¿Qué KPI es clave para medir la efectividad de contenidos?

5

¿Qué implica la estrategia de contenidos basada en el embudo de marketing?

6

¿Qué tipo de contenido suele generar más engagement en redes?

7

¿Qué es el content marketing evergreen?

8

¿Qué función cumple el calendario editorial?

9

¿Qué significa repurposing de contenido?

10

¿Qué/o cuál es la mejor práctica para llamadas a la acción (CTA) en contenidos?

Explicación

Buscar atraer, involucrar y convertir, no solo aumentar tráfico ni vender sin estrategia.

Los tutorials o guías son útiles para temas complejos al desglosar pasos.

La buyer persona describe al cliente ideal y sus necesidades.

Permanencia y conversión reflejan interés real y resultados.

El embudo abarca etapas de atracción, consideración y conversión.

La interactividad aumenta participación y alcance.

Evergreen se mantiene útil a lo largo del tiempo.

Organiza fechas, temas y responsables para coherencia.

Repurpose permite ampliar alcance con mínimo esfuerzo.

CTAs deben ser directas y fáciles de entender para convertir.

 
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