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Matriz DOFA: procedimiento y partes

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Matriz DOFA: procedimiento y partes

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Juego sobre DOFA

Created by

Cèsar Augusto Gonzalez Giraldo
Cèsar Augusto Gonzalez Giraldo
Colombia

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Matriz DOFA: procedimiento y partes
 

Matriz DOFA: procedimiento y partesOnline version

Juego sobre DOFA

by Cèsar Augusto Gonzalez Giraldo
1

¿Qué significa DOFA en la matriz estratégica?

2

¿Cuál es el objetivo principal de una matriz DOFA?

3

¿Qué componente de la DOFA se evalúan como factores internos?

4

¿Qué componente de la DOFA se evalúan como factores externos?

5

¿Cuál es el primer paso típico para elaborar una matriz DOFA?

6

¿Cómo se cruzan Fortalezas con Oportunidades en la DOFA?

7

¿Qué se obtiene al cruzar Debilidades con Amenazas?

8

¿Qué tipo de resultado se busca al cruzar Fortalezas con Amenazas?

9

¿Qué suele contener una etapa de priorización en la DOFA?

10

¿Cuál es la estructura típica de una matriz DOFA?

Explicación

La DOFA es Debilidades, Oportunidades, Fortalezas y Amenazas.

Sirve para analizar factores internos (fortalezas/debilidades) y externos (oportunidades/amenazas) y orientar decisiones.

Fortalezas y Debilidades son los factores internos.

Oportunidades y Amenazas provienen del entorno externo.

Se empieza definiendo objetivo y alcance para enfocar el análisis.

Cruce de F fortalezas y Oportunidades genera estrategias para aprovecharlas.

Este cruce busca reducir vulnerabilidades ante amenazas.

Cruce F/A genera defensivas para proteger la posición.

Se priorizan acciones por impacto y probabilidad de éxito.

La matriz tiene cuatro cuadrantes: F, D, O, A.

 
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