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E-commerce Case Study Quiz

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E-commerce Case Study Quiz

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About this activity

Case study concepts in brief

Created by

Guadalupe Guano
Guadalupe Guano
Ecuador

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E-commerce Case Study Quiz
 

E-commerce Case Study QuizOnline version

Case study concepts in brief

by Guadalupe Guano
1

What metric best measures the profitability of customer acquisition in an e-commerce case study?

2

If a retailer’s LTV is higher than CAC, what does it indicate?

3

Which funnel stage is most critical for improving online checkout conversions?

4

A/B testing in e-commerce primarily helps to?

5

Which metric focuses on the proportion of visitors who make a purchase?

6

In mobile commerce, which factor most strongly impacts user experience?

7

Which payment method often reduces cart abandonment?

8

What does a high cart abandonment rate signal?

9

Which metric helps assess repeat purchase value?

10

Which strategy most improves return on ad spend (ROAS) in an e-commerce case study?

Explicación

CAC compares marketing cost to new customers; ROAS is revenue from ads, margin is profit per sale, churn tracks repeat customers.

LTV>CAC implies the value from customers exceeds the cost to acquire them, signaling sustainability.

The checkout stage directly affects completed purchases; other stages influence awareness or interest.

A/B tests compare variants to see which performs better; pricing or logistics may influence results but aren’t the test’s primary purpose.

Conversion rate tracks buyers relative to visitors; basket size is average order value, CTR is ad clicks, return rate is post-purchase returns.

Fast mobile load times reduce drop-offs; other factors matter but speed is pivotal for UX.

One-click checkout simplifies the process; multi-step forms or COD add friction.

Abandonment points to friction or risk at checkout; other issues could exist but blockers are the direct cause.

LTV estimates total profit from a customer; AOV is per order, CPC is marketing cost per click.

High-intent targeting with compelling offers improves ROAS; blanket tactics often waste spend.

 
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