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Creativity Quest: Lateral Thinking Basics

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Creativity Quest: Lateral Thinking Basics

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Test your creativity tactics

Created by

MIRIAM GARCÍA LÓPEZ
MIRIAM GARCÍA LÓPEZ
Spain

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Creativity Quest: Lateral Thinking Basics
 

Creativity Quest: Lateral Thinking BasicsOnline version

Test your creativity tactics

by MIRIAM GARCÍA LÓPEZ
1

What is the main goal of lateral thinking compared to vertical thinking?

2

Which technique is described as 'ideas that break with patterns to solve problems'?

3

Name a common barrier type identified for creativity in publicidad/creatividad sources.

4

Which phase is associated with incubation and illumination in Joannis' Z creative sequence?

5

What is the purpose of

6

Which creative path involves showing the product’s origin to build credibility?

7

What is a key characteristic of the brainstorming process according to the material?

8

Which of the following is a listed technique under juxtapositions and contraries in Joannis' framework?

9

What is a key outcome of the Torrance test factors in the provided materials?

Feedback

Lateral thinking aims to create new ideas and alternatives, unlike vertical thinking which is more about logical, step-by-step analysis.

Lateral thinking is defined as breaking patterns to arrive at creative solutions.

Cultural blocks are cited as barriers to creativity in the provided material.

The B to C phase corresponds to incubation and illumination in the Z creative sequence.

Determining the psychological axis helps shape a powerful, distinctive ad concept.

Origin/History is used to add credibility when origin provides a clear benefit.

Brainstorming emphasizes deferring criticism to encourage free idea flow.

Concepto a contrapelo is a technique that says the opposite to reveal the real message.

Torrance test measures fluency, flexibility, originality, and elaboration.

 
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