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Creatividad publicitaria: caminos y técnicas

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Creatividad publicitaria: caminos y técnicas

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Desafío de creatividad publicitaria

Created by

Carmen Pangallo
Carmen Pangallo
Spain

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Creatividad publicitaria: caminos y técnicas
 

Creatividad publicitaria: caminos y técnicasOnline version

Desafío de creatividad publicitaria

by Carmen Pangallo
1

¿Quién es autor de 'Los caminos de la creatividad'?

2

¿Qué técnica se describe como SCAMPER?

3

¿Qué significa la letra S en SCAMPER?

4

¿Qué significa la letra C en SCAMPER?

5

¿Qué significa la letra A en SCAMPER?

6

¿Qué significa la letra M en SCAMPER?

7

¿Qué significa la letra P en SCAMPER?

8

¿Qué significa la letra E en SCAMPER?

9

¿Qué significa la letra R en SCAMPER?

10

¿Qué propone la técnica de 'la trituración' en publicidad?

Explicación

Bassat es el autor reconocido de esa obra.

SCAMPER es una técnica para generar ideas creativas.

S corresponde a Sustituir ideas o elementos.

C corresponde a Combinar ideas o elementos.

A se refiere a Adaptar ideas existentes.

M es para Modificar o ajustar.

P hace referencia a Poner a otro uso.

E corresponde a Eliminar o quitar aquello innecesario.

R es para Reordenar o reorganizar.

La trituración fragmenta el problema para crear ideas nuevas.

 
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